The Society of American Florists  connects retailers, wholesalers, growers and suppliers to cultivate a thriving    floral community.
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Selling ‘Experiences’ May Give Edge for Mother’s DayÂ
https://vimeo.com/939689527?share=copy Society of American Florists Chief Economist Charlie Hall,...
Federal Rulings Could Impact Noncompete Clauses and Overtime Pay Â
Two recent federal rulings that affect noncompete clauses and overtime pay could change the way...
Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and MoreÂ
SAF has last-minute resources for Mother's Day including tips to get journalists' attention,...
Highlights from this issue
Happily Ever After
Weddings and events are high-stress work for florists, but a contract custom-built for your business is a tool that can streamline how you work with clients, culminating in a happy ending.
Say ‘I Do’ to Better Labor Calculations
Standard labor formulas for everyday design work aren’t enough to cover wedding costs.
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!